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AEO: From Invisible to Cited

How to build a website that AI answer engines can find, understand, and reference.

4 chapters
Chapter 1

AEO: What Changes When AI Starts Answering Instead of Linking

AI agents are now some of the most important visitors to your site — and they don't click links. A practical guide to Answer Engine Optimization: what it is, how it differs from SEO, and why the first-mover window is still open.

Chapter 2

The Shift: Why Rankings No Longer Mean Visibility

The search landscape changed — and most sites aren't ready. Here's what the shift looks like, why AI answer engines work differently, and the two foundations every site should have in place.

Chapter 3

Markdown for Agents: Making Your Content Speak AI's Language

Content negotiation has existed since HTTP/1.1. Now it's getting a new job. Here's what 'Markdown for Agents' means as a web pattern — and a working implementation using Astro and Cloudflare Pages.

Chapter 4

The Scorecard: How to Measure What AI Can't Tell You

AEO measurement is years behind AEO optimization. Here's what the industry has, what's still missing, and one audit framework that gives you something concrete to work with.

Series complete

4 chapters